The chatbot is a real technological tool that is now the most widely used in marketing. Many companies use them and their effectiveness is undeniable. One of the best tricks to create a chatbot is to use Hubspot. This is done by following a well-defined process, which you will discover in the rest of this article.
What is the term chatbot?
To successfully build a chatbot with Hubspot, you first need to understand what a chatbot is, determine the channel to use, and identify customer needs and engagement. One of the first steps you need to take to create a chatbot with Hubspot is to understand what the concept is all about. It is, in fact, a computerized communication tool, usually integrated into a website. It allows me to respond more quickly and to communicate with visitors like a real person. To achieve this, its operation is based on the use of automatic and repetitive tasks. The interaction with the chatbot is done through different chat platforms. These include Facebook, Messenger, WhatsApp and many others. This tool is very effective in improving user experience and customer relations. Click on my response for more details.
How do I know which channel to use?
Deciding which channel to use is a very important step in the process of creating a chatbot. It should be noted that, in addition to websites, you also have the option of integrating your bot with messaging applications. You can choose Telegram, Messenger and many other communication channels. However, you need to make sure that you choose the right platforms with Hubspot and that they fit your needs perfectly.
Identifying customer needs and their implications
Customer Needs Analysis is a step you need to take after learning about the needs of internet users. This will allow you to set up a suitable solution and know what type of chatbot to create. You then need to determine what their request is. You can use natural language processing tools to do this.